The Playboy boss Hugh Hefner has denied reports that he is dead and said the rumours were 'greatly exaggerated'.. There were recent rumours on the Internet that the 85-year-old had passed away after suffering a heart attack. A story claimed Playboy magazine would be printed as usual after his death and a Playmate even spoke out about his life.
Love: Hugh Hefner with his then fiancee Crystal Harris who he broke up with just days before his wedding. he has since found a new mate
But soon after the story started to be picked up by several different news outlets, the Playboy founder took to his Twitter page to confirm he is still alive.
He wrote: 'The rumours of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking.'
Shera Bechard, 27, French-Canadian model and fledgling actress and now Hef's girlfriend
And to prove how much alive he was, he added: 'I'm lying in bed next to Shera with a big smile on my face, reading tweets about my unexpected demise.'
Shera Bechard is his 24-year-old girlfriend.
Many confused tweeters sent messages about his apparent demise with @WolfesMother writing: 'Weird rumour doing the rounds...Hugh Hefner has gone to the big mansion in the sky?! Prob just a rumour, cause he's immortal right?!'
Moments after his 'death' was reported, the ageing lothario's name was a trending topic on Twitter.
Hefner has not been out of the papers of late, more recently for his very public break up with his former fiancée Crystal Harris shortly before their wedding was due to take place.
Harris cites infidelity on Hefner's part, Hefner said it was the other way around. He has since rebounded with Shera Bechard.
The eternal bachelor did not seem as if he were about to die from heart break however.
He has already replaced Crystal with more than one girlfriend and he has openly spoken of his excitement about watching an upcoming programme about his wedding-that-almost was.
Girlfriends: Hef with Kendra Wilkinson, Bridget Marquardt and Holly Madison while promoting E!'s reality TV show Girls Next Door
After he confirmed that he was still alive, he wrote: 'The guys and I watched an early edit of Hef's Runaway Bride tonight. The fans are going to love it.'
Hefner launched the Playboy empire in 1953 which he financed by selling his furniture and gathering about $8000 from 25 investors.
He has been married twice and has four children. At one point, he had seven girlfriends who all lived in the Playboy mansion with him, spawning the hit E! TV series The Girls Next Door, which starred playmates Holly Madison, Kendra Wilkinson-Baskett and Bridget Marquardt.
Madison and Wilkinson-Baskett went on to star in Holly's World and Kendra, becoming minor stars of their own.
Kendra recently appeared on Dancing with the Stars.
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